展会接待话术分享

一、展会接待的“黄金五步法”

要想接待客户不出错，记住这个顺序：

吸引客户 → 开场寒暄 → 产品介绍 → 需求确认 → 留资跟进

下面我给你拆开写，并附上实用话术。

二、实用话术模板（可直接用）

1. 吸引客户（第一眼要抓住）

客户走过时：

“Hi, are you interested in [产品]?”

“Welcome! Which country are you from?”

小技巧：手里拿着样品，微笑主动递上宣传册。

2. 开场寒暄（打破尴尬）

“Is this your first time attending this fair?”

“How is the exhibition for you so far?”

“May I know what kind of [产品] you are looking for?”

 目的：轻松进入话题，让客户感觉自在。

3. 产品介绍（不推销，要解决问题）

错误做法：这是我们的产品，便宜、好、质量高。

正确做法：抓住客户痛点 → 给方案。

话术：

“This product is especially popular in your market, because it solves [痛点]...”

“For example, many clients in [国家] choose this model because…”

“Do you care more about the price or the quality?”

4. 需求挖掘（掌握主动权）

不要自己一直说，要问客户：

“What’s the main product you are importing recently?”

“What’s the target price range in your market?”

“Do you usually buy directly or through agents?”

一边聊，一边记录客户信息（重点：采购习惯、价格区间、采购周期）。

5. 谈价格/条件（避免当场僵局）

如果客户直接问价：

“Our price depends on your order quantity. May I know your estimated order volume?”

“For fair visitors, we can offer a special discount if the order is confirmed soon.”

如果客户犹豫：

“No problem, let me give you a catalog and price list. May I have your business card so we can keep in touch?”

6. 留资 & 跟进（最关键的一步）

“Could I have your business card? I will send you detailed information after the fair.”

“Here is my WhatsApp/WeChat/Email, we can keep in touch.”

一定要递上名片，最好加WhatsApp/微信，当场加好友！

三、常见尴尬场景 & 化解话术

1️⃣ 客户说：“I’m just looking.”

回应：“That’s great! Let me give you a quick catalog, you may find something useful.”

2️⃣ 客户说：“Your price is too high.”

 回应：“I understand. Our product has better [quality/warranty/service]. May I know your target price?”

3️⃣ 客户走得很快，不停留。

回应：“Here is our catalog, may I have your card? I’ll follow up after the fair.”

四、展会小技巧（让客户印象更深）

✅ 展位布置：产品放在最显眼的地方，POP标语简短有力。

✅ 语言准备：至少准备 10 句常用英语口语，团队统一。

✅ 互动动作：主动微笑、握手、递样品、递名片。

✅ 展会后：24小时内发感谢邮件，72小时内发报价单。

五、总结 & 行动建议

展会接待话术不是死记硬背，而是要：

会问问题（挖需求）

会讲故事（打动客户）

会要联系方式（锁定客户）

最后送一句话：

在展会上，不怕客户多说一句，只怕你少问一句。