跟进客户参考话术分享

分享人：丁佳宁

分享内容：跟进客户参考话术分享

当我们在与客户沟通的过程中，有时候未能把握好跟进的节奏和方式。当过于急切地想要促成订单时，跟进就容易演变成催促，这可能会给客户带来压力，甚至引起反感。

以下场景帮你更好的跟进客户：

1.客户迟迟不下单

We greatly value your feedback! Our team is always committed to providing you with the best service experience! 

我们非常重视您的反馈！我们的团队始终致力于为您提供最佳的服务体验！

I tried reaching out to you via email not long ago, but it seems I haven't received a reply. I'm wondering if there might be any issues in our collaboration or if you've been exceptionally busy lately? 

不久前我曾尝试通过电子邮件与您取得联系，但似乎没有收到回复。我想知道是否在我们之间的合作中出现了什么问题，还是您最近特别忙碌以至于无暇顾及？

Recently, I've noticed that many of your peers in the region are planning new procurement activities. As one of our valued clients, I wanted to check if you have any intentions for new orders this year? 

最近我发现您所在区域的许多同行都在规划新的采购活动。作为我们尊贵的客户之一，想了解一下您是否有意在今年内进行新的采购计划？

2.客户说暂时不需要

We are very grateful for your response. To better meet your needs, could you please share the reasons behind your decision not to proceed at this time? Whether it concerns the quality of our products, pricing, or service level, we greatly value your feedback so that we can continuously improve. 

我们非常感激您的回复。为了能够更准确地满足您的需求，能否请您分享一下您暂时决定不继续的原因？无论是关于我们产品的质量、价格还是服务水平，我们都十分期待您的宝贵意见，以便我们可以不断改进。

Thank you for your feedback. We genuinely want to understand what has prevented you from placing an order. Is there something about the product features that doesn't meet your requirements? Or is the pricing not as attractive as you'd hoped? Or perhaps there's room for improvement in our service? If you have any other needs or questions, we're also happy to assist you. 

谢谢您的反馈。我们确实希望了解是什么原因让您还没有下单。是不是产品特性不符合您的要求？或者是我们的报价不够吸引人？又或者是我们服务方面有需要提升的地方？如果您有任何其他需求或疑问，我们也乐意为您提供帮助。

跟进应该是一种有技巧的沟通方式，旨在了解客户的需求、解决客户的疑虑，并适时地提供有价值的信息。而催促则更多地表现为不断地要求客户做出决定，这种方式往往难以达到预期的效果。

要想在外贸业务中取得成功，就需要学会正确地跟进客户，避免将跟进变成催促。只有这样，才能建立起长期稳定的客户关系，提高订单的成交率。