新老客户催单模板

公司: 河北亿圣国际贸易有限公司

分享人: 王一凡

分享内容:

新客户：聚焦“风险规避”，降低决策顾虑

Hi [新客户名],

Hope this email finds you well!

Last week, we talked about your need for [产品名称] to support your [客户具体用途，如“Q4 holiday sales”]—I really appreciate you sharing those details about your market timeline.

Just a quick heads-up: This month is our peak production season for [产品名称], and the lead time has started to extend from 15 days to 22 days (we’ve already received 8 new orders in the past week). If we confirm your order this week, we can lock in the 15-day delivery and the quoted price (as raw material costs for [关键原料，如“polyester”] are expected to rise 5% next month).

I’ve attached the updated proforma invoice (PI) with all the specs we confirmed—you can review it at your convenience. If you have any questions about the payment terms or shipment details, feel free to call me directly at [你的电话] anytime.

Looking forward to helping you hit that sales target smoothly!

Best regards,

[你的名字]

老客户：唤醒“合作默契”，强化专属价值

Hi [老客户名],

Long time no chat—hope your business is going well!

I was reviewing our合作 records earlier and noticed your last order for [产品名称] was in [月份]—just wanted to check if you’re starting to plan the restock for [客户后续需求节点，如“the upcoming spring season”]?

As a token of thanks for our 3-year partnership, we’ve prepared two exclusive benefits for you this month:

1. We can offer a 3% discount on your next order (this is only for our long-term clients who’ve cooperated for over 2 years);

2. Your order will be prioritized in production—even if our workshop is busy, we’ll reserve a production slot to ensure 10-day delivery (faster than our standard 15 days).

I remember you mentioned last time that [客户过往需求点，如“stable quality”] is super important for your end customers—our latest batch of [产品名称] has passed the [相关认证，如“SGS test”] with 100% qualification rate, and I can send the test report to you if you need.

Let me know your current stock situation or any new requirements—we can adjust the plan anytime to fit your schedule.

Best regards,

[你的名字]